We are approaching, one more year, at the beginning of the Christmas campaign. Customers start to look for the best offers to move forward with their purchases and to the stores we are interested in boosting sales for the month of November.
Since 2012 and with the liberalization of the sales periods, the celebration of Black Friday has been installed.
This custom comes from the United States, where this commercial tradition translates into very positive results for the trade and a great satisfaction on the part of the client where the most anticipated get the best offers. From the great importance that Black Friday has gained in online commerce, the phenomenon has spread to different countries. Since Inditex, Fnac and El Corte Inglés among other large merchants have joined to present their discounts for these dates, the rest have been joining progressively until this day becomes a commercial tradition that exceeds all borders.
In 2017 this day has been set on November 24th and lasts until Monday 27th, when Cyber Monday is celebrated.
At Barna Center, it is the third year that we started our dynamic actions to support this tradition in our area, under the name of Shopping Friday. During these dates we encourage all our partners to send us their special offers for that day and we offer graphic and decorative material to attract the client, and show that our area combines the best commercial traditions, classic and modern.