Ciutat Vella devises a plan to lift the trade: the Pla Argent, which seeks to promote retail, as a live an active trade, quality and unique.
To achieve this, the project proposes six objectives:
Encourage the development of trade associations.
Increasing the dynamism of the commercial sector.
Enhance commercial areas and encourage their connection.
Promoting a balance between commercial uses.
Ensure local shops.
Ensure the flagship stores.
Among the actions to be taken include the establishment of a trading desk, mediation, advocacy action plans in specific areas, cleaning blinds or communicative impact activities such as trade in the street, creating guidelines or contest showcases.